4) Articulate new programs and pathways for programs on WORT
The station need to develop steps and a timeline for bringing good program ideas from the idea stage to “On Air” in a timely manner. This includes using the FM signal as well as the station’s website, webstream(s), podcasts, HD signal(s), mobile apps and other media. Currently, there is no predictable, intentional way to bring a desirable new program to the airwaves at any time. Program slots generally only open up when a programmer passes away or moves. Program slots are often filled in a ‘crisis response’ mode, upon the sudden or impending departure of a programmer. New people who have a program idea for WORT can’t get a clear answer about when – or if – they can get on the air. The station’s program schedule tends to be fairly static.